Things you should mention:
Service area
Types of work you take on (eg. decks, cabinets (mention brand names of installs you're familiar with, closet build-outs)
That you can design things too, not just build
That you can install low voltage lighting within projects
That you are happy to make connections with other trusted subcontractors for other parts of a project (eg Lalo on deck - this is so valuable for me)
If I reach out to you (text? fill out a form? email?), what happens next - response time? ask for photos?